Analytics & Tracking
How do you track social media success?
Why is data science so important?
How we use analytics to drive traffic
The are a variety of ways to measure of success. It all depends on your unique goals. Some of the more common goals our clients have are to increase customer engagement, increase customer acquisition, or increase brand awareness.
Each of these goals comes with it's own special set of metrics help us gauge how well we're doing our job.
In addition, we use some of the most advanced analytics tools on the market to obtain our data.
Data-science helps takes the guess work out of those expensive marketing decisions. It's a reliable way to gauge how effective you are at reaching your audience. Data science also enables you to concentrate your resources on the things that work.
Most importantly, reliable data allows your to calculate your social media ROI.
Your social media ROI (return on investment) is the amount of revenue your generate as a direct result of your social media marketing, minus the cost of your social media marketing efforts.
Reliable data does more than just tell you which products are selling well, it can help you make better decisions about the trajectory of the market so that you can take better advantage of new opportunities.
Analytics gives us insight into what's working and what isn't. It can also help us to identify emerging market trends so that we can advise our clients on how to adapt.
Once we have a firm understanding of what our audience is responding to the most, we can use that information in future ad campaigns. Analytics allows us to cater to our target demographic more effectively.