Coaching & Training
Do I really need social media training?
What does coaching & training include?
Social media training can be an invaluable tool for increasing productivity among your staff. It can help establish standards of conduct, as well as systematize the use of best practices when acting under the name of the company or brand online.
It can also help avoid needless PR nightmares.
In 2009, two Domino's Pizza employees were fired and sent to jail after posting a video on YouTube in which they can be seen tampering with food. When questioned about the incident, the two employees said that they "thought it would be funny."
It's an extreme example; but most business owners can appreciate the theory behind Murphy's Law.
Social media training can also help establish consistency across all touch-points of your brand.
Our standard social media training course is a series of four lectures designed to teach the basics behind composing posts that encourage engagement. Most people already know how to use social media so we focus on highlighting the psychological tactics that have been proven to get results.
We will examine case-studies of viral videos and identify the reasons why people share content in the first place.
We will discuss tactics for how to put a human face on your brand; and ways of galvanizing your followers and transforming them into brand ambassadors.
Most importantly, we will teach you how to stay out of trouble.
Our social media coaching & training lectures are included with our platinum-level service.