Search Engine Optimization
What is SEO?
Do I need SEO?
Why is SEO important?
SEO stands for Search Engine Optimization, and is defined by Webopedia.com as a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (commonly referred to as a SERP.)
In laymen's terms, SEO is how we get your website to the top of the search results page.
It's based on an idea that the founders of Google had years ago; an idea that eventually allowed Google to distinguish itself as an Internet pioneer....
In 1998, Sergey Bren and Larry Page (the founders of Google) developed a search algorithm that assigned a "rank" to every page on the Internet. This rank was based upon how relevant a given website was likely to be to the person doing the searching.
PageRank took many different factors into consideration when assigning this 'rank.' When it was first introduced, the most important factor was how many other websites were linking back to the website in question; and what the respective rankings of those websites were. The theory was that if a lot of popular sites were linking back to yours, that your site must be popular too.
How does SEO work?
Google has made many large-scale changes to their algorithm since it was first introduced in 1998, and no longer places any significant amount of value in the number of external links a website has.
The majority of these changes have focused on making it more and more difficult to 'trick' their algorithm. They've also found other ways to give major preference to sites that are the most-likely to be relevant to the searcher.
For example: They have made a point to prioritize factors that webmasters are unable to manipulate, such as AuthorRank and Time-on-Page. These days, the Google algorithm is far more likely to give preferential rankings to pages where users spend longer amounts of time vs. pages where users quickly hits the back button after arriving.
Google has also found ways of determining how credible the author of a page is, and will prioritize a popular author's content over that of lesser-known author.
The good news is, there's still hope.
Modern SEO strategies are rooted in organizing a website's content in such as way that allows it to be easily searchable. There are also additional strategies for keeping users on your page for longer amounts of time, as well as ways of finding out what words and phrases are leading people to your site; and then optimizing your site to feature those phrases prominently.
You just have to know how to work the system.
Fortunately for you, you've come to the right place! Get in touch with us to find out how we can optimize your website for prime search result placement.
That depends... Do you want your business to succeed?
Do you want to stand out among your competitors?
Do you want to secure a place for yourself at the top of the Google search results page?
If the answer to all of these questions is "No" than no; you do not need SEO.
If you answered "Yes" to even just one of those questions than yeah, you might want to look into it.
Get in touch with us to find out how we can optimize your website for prime search result placement.
Most web users are in the habit of only clicking on the top link on a search results page.
Maybe you provide the best quality of service around; maybe your product is far superior to that of your competitors; maybe you actually deserve that top spot; but unless your website is organized to prove to Google that you can guarantee a positive user experience, your customers may never even find you.
That's why having that prime placement is so important.