How does trend monitoring work?
Why is trend monitoring important?
We use advanced software to spot internet trends early so that our clients are able to stay at the forefront of popular culture. We alert our clients when viral memes are making their way around social media (i.e. The Ice Bucket Challenge) and advise them on how to participate. We also monitor for trending hashtags so that we can give our clients maximum exposure with minimum investment.
We can also search for brand and product names, as well as the names of your competitors; to see what the community you serve is saying about you.
This information can be critical when identifying the strengths and weakness of your brand or business.
Trend monitoring helps you take advantage of new opportunities and address problems much faster than through conventional methods. It allows for an added degree of insight that can't always be realized through numbers.
It's not always an easy task, but the results speak for themselves.