Content that connects
What types of content work best?
Using data to optimize your content strategy
Content is the lifeblood of social media. Nothing is more important that providing your followers with practical information that they can use to their benefit. At Stern Strategies, we maintain a vast library of information that is formatted for social media and designed to add value to the user experience. We also monitor a multitude of online media sources for trending news stories related to cannabis, as well as a variety of blogs and other sources.
Customers who select our Platinum tier of service can expect a variety of postings from among the following categories:
Information about featured strains
Medical applications for cannabis
Fun facts about cannabis
Helpful hints for home growers
"Behind-the-scenes" info & photographs
We form a unique content strategy for each individual client based on their specific brand values.
Get in touch with us to see what we can put together for your brand!
There is no universal answer to this question. It all depends on the unique social technographic profile (engagement habits) of your customers. That's why we take special measures to uncover the ways in which your followers interact with your digital content.
Do your customers like to leave reviews? Do your customers like to contribute to online forums? Perhaps your customers publish blogs more often than your competitors customers do? Or maybe your customers contribute to wiki articles in higher-than-usual numbers? Do your customers post to social media more often than the patrons of other products/brands; or do your customers simply prefer to consume the information created by others?
Knowing the truth about your customers online habits can help you optimize your marketing efforts and focus on the things that yield they greatest results.
At Stern Strategies, we have a proven way of answering these important questions. Our approach takes the guessing out of the equation so you can make better decisions with your advertising dollars and get the most bang for your buck.
What are the most common search phrases or keywords that lead people to your website? Is your website optimized for those keywords and phrases? It could mean the difference between being the top result of a Google search, or being buried somewhere further down the list.
Maybe you're planning on rolling out a new ad campaign. You hire a photographer to take a bunch of pictures but which pictures will elicit the greatest customer response?
Our analytics software can provide concrete answers to all of these pressing questions; and so many others.
We provide data-driven insights into customer trends, patterns, and behavior so that you can better fulfill their needs.